
A Gathering of Industry Leaders Inspiring Growth and Collaboration: Recapping FBMA Singapore’s Annual Lunar New Year Lou Hei Dinner
As the food and beverage industry continues to evolve, traditions remain a vital pillar of connection, celebration, and renewal. Last week, on February 13th, FBMA Singapore transformed Paradox Singapore Merchant Court into a vibrant gathering place for its Annual Lunar New Year Lou Hei Dinner—an event that seamlessly blended cultural heritage with forward-thinking industry collaboration.
This exclusive evening, dedicated to ushering in the Year of the Snake, welcomed an outstanding assembly of F&B professionals, hotel general managers, hospitality entrepreneurs, trade suppliers, and government representatives—all united in their dedication to elevating Singapore’s dynamic food and beverage industry.

© FBMA Singapore
This event exemplifies what FBMA Singapore stands for—bringing together passionate professionals who share a commitment to innovation, excellence, and the future of our industry. It is in these moments of shared vision that true progress is made,” said Lens Gwee, President of FBMA Singapore, as he and his dedicated team welcomed members and guests to an unforgettable evening of connection and celebration.

© FBMA Singapore
A Celebration Rooted in Tradition and Vision
The night commenced with the much-anticipated Lou Hei ceremony, a time-honored ritual symbolising abundance, harmony, and new beginnings. As members gathered to toss their yu sheng, each joyous cheer resonated with aspirations for prosperity, success, and industry-wide growth in the coming year. This spirited tradition, deeply embedded in Singapore’s culinary culture, served as a fitting prologue to an evening of meaningful connections and shared aspirations.
The elegant setting—accented with festive décor, ambient lighting, and an air of optimism—paid homage to both the heritage of the Lunar New Year and the innovative spirit propelling the industry forward.

© FBMA Singapore
A Feast for the Senses
The night’s culinary journey was nothing short of extraordinary. A meticulously curated menu showcased a fusion of traditional and contemporary flavors, each dish thoughtfully prepared to complement the vibrant spirit of Lunar New Year. Beyond the gastronomy, the evening’s live cultural performances and interactive elements kept guests engaged, ensuring an experience that was as immersive as it was indulgent.

© FBMA Singapore
An Atmosphere of Connection and Camaraderie
One of the most cherished aspects of the evening was the opportunity to foster meaningful connections. More than just a dinner, the event served as a dynamic networking platform, where longtime colleagues reunited, new partnerships were forged, and industry leaders exchanged insights. In an intimate yet vibrant atmosphere, F&B professionals engaged in spirited discussions on emerging trends, success stories, and collaborative opportunities that hold the potential to reshape the industry’s future.
The relaxed yet sophisticated ambiance encouraged genuine interactions, creating an environment where industry peers could connect beyond professional titles. Attendees from various sectors of the F&B landscape mingled freely, their shared enthusiasm reinforcing the core belief that strong industry relationships are the foundation of collective success.

© FBMA Singapore
The warmth and sincerity that filled the evening underscored the importance of collaboration, shared ambition, and adaptability in navigating the evolving demands of Singapore’s food and beverage landscape. The event reaffirmed FBMA Singapore’s pivotal role in driving industry growth, fostering a thriving professional community, and paving the way for a dynamic and resilient F&B sector.

© FBMA Singapore
“This event exemplifies what FBMA Singapore stands for—bringing together passionate professionals who share a commitment to innovation, excellence, and the future of our industry. It is in these moments of shared vision that true progress is made,” highlighted Hai Poh Cheong, President of IFBA and Honorary President of FBMA Singapore.
Honoring FBMA Singapore’s Esteemed Partners
The networking night was elevated by the presence of a distinguished assembly of industry leaders and associations, including the spirited cooperatives from the Singapore Hotel Association, who stood shoulder to shoulder. Esteemed presidents from the Singapore Chef Association, Purchasing Association, Housekeeping Association, Room Division Association, Bartender Association, and the Concierge Association shared their presence, painting a portrait of an interconnected community.

© FBMA Singapore
A special acknowledgment goes to the following esteemed partners:
- Asia Pacific Breweries Singapore
- Aunix International
- Chun Hong Food Industries
- Dilmah Tea
- Elevare Pte Ltd
- The Hotel Resource Co. Pte Ltd
- Institute of Technical Education, Singapore
- Lau Choy Seng
- Luzerne Singapore
- Mondecasa Singapore
- Montreux Patisserie
- Paradox Singapore Merchant Court at Clarke Quay
- PARKROYAL COLLECTION Pickering, Singapore
- Q’son Kitchen Equipment Pte Ltd
- RATIONAL AG
- Santino Coffee Specialists Pte Ltd
- Sia Huat
- SICO ASIA
- SKS Hospitality Pte. LTD.
- Steward’s Solution Pte Ltd

© FBMA Singapore
A Heartfelt Thank You and a Look Ahead
Reflecting on the success of the Lou Hei Dinner, Lens Gwee, President of FBMA Singapore, expressed his gratitude for the unwavering support and enthusiasm of the community. He highlighted the significance of collaboration, resilience, and shared ambition in driving the industry forward:
We extend our sincere gratitude to every FBMA member and partner who contributed to making the Lou Hei Dinner an unforgettable experience. Your presence and enthusiasm transformed the evening into a celebration of unity, resilience, and shared ambition.
For those who have yet to join our community, this event serves as an inspiring reminder of the immense value of being part of a network that thrives on mutual support and innovation.

FBMA Singapore is committed to building on the momentum generated by this event. We are excited about the future initiatives that will further nurture innovation, strengthen professional bonds, and drive the industry toward new heights.
In the spirit of renewed beginnings, we wish everyone—our members, partners, and friends—a prosperous and successful year ahead.
Here’s to the opportunities that await us, the partnerships that will flourish, and the shared journey toward a future marked by excellence and collaboration.”
— Lens Gwee, President, and the Dedicated Team of FBMA Singapore

© FBMA Singapore
Looking Ahead: A Year of Innovation and Growth
Jocelyn Chng, the savvy Managing Director of Sin Hwa Dee, networked with purpose alongside the CEO and Co-Founder of JR Groups. Celebrated TV personalities Mr. and Mrs. Moses Lim shared their infectious energy. Meanwhile, Ms. Raquel Chua, the creative force behind Chocolate Chamber, and Mr. Wu, the China Cultural Tourism Secretary General, lent their prestigious influence to the tapestry of the evening.

© FBMA Singapore
Highlights of the Event