Shaping Future’s F&B Landscape: IFBA and IEG Asia Unite for SIGEP Asia 2024!

 

Singapore, May 7th, 2024 – The International Food and Beverage Association (IFBA) and the Italian Exhibition Group (IEG) Asia have joined forces for the upcoming SIGEP Asia 2024, co-located with Restaurant Asia, Speciality Food & Drinks Asia, Speciality Coffee & Tea Asia, and Food2Go Asia 2024 to be held at the Sands Expo & Convention Centre in Singapore from 26 – 28 June 2024. This strategic partnership marks a significant milestone in the food and beverage industry, uniting two leading organisations in their pursuit of innovation and excellence.

Scheduled to be a highlight in the food and beverage calendar, SIGEP Asia 2024 will bring together industry leaders, professionals, visionaries, and enthusiasts under one roof. Through this partnership, IFBA and IEG Asia are committed to providing a dynamic platform for idea exchange, networking, and celebrating sector achievements.

A ceremonial signing event was held this morning at the Singapore headquarters of IEG Asia to signify the beginning of a promising collaboration. The event was graced by the presence of esteemed delegates from the IFBA, including Mr Hai Poh Cheong, the IFBA President; Mr Han Bin, Chairman of the Asia-Pacific Alliance of Singapore; and Mr Mark Chan, Director of BT International. Their presence symbolises unity of purpose and vision, officially marking the commencement of this impactful partnership between the two organisations.

Representing IEG Asia, Mrs Ilaria Cicero, Chief Executive Officer, joined the distinguished leaders of IFBA in a powerful display of unity, demonstrating a shared commitment to advancing innovation and development in the F&B and foodservice Ho.Re.Ca. industries.

A Unified Vision for the Future of Food and Beverage

With an emphasis on sustainability, innovation, and global trends, the partnership reflects a shared vision of the future of the food and beverage industry. Both organisations are committed to fostering an environment that encourages dialogue, advancement, and collaboration among professionals worldwide

 

IFBA’s Pioneering Initiatives at SIGEP Asia 2024

In this strategic partnership, IFBA aims to introduce several key initiatives aimed at enriching the attendee experience and opportunities at SIGEP Asia 2024. IFBA will host a series of Roundtable Discussions, spearheading thought-leadership sessions on emerging trends, global challenges, and future opportunities in the food and beverage space, with the aim to foster in-depth subjects such as sustainability, food technology, and culinary arts.

In his speech, IFBA President Hai Poh Cheong highlighted the importance of this collaboration. He said, “Joining forces with IEG Asia for SIGEP Asia 2024 represents a significant milestone in our mission to inspire and support the global food and beverage community. Together, we are setting the stage for an extraordinary event that will showcase the latest transformative trends, innovations and opportunities within the F&B industry while also addressing the challenges we face today. Through these initiatives, IFBA is committed to not only participating in but actively contributing to the success of SIGEP Asia 2024.”

SIGEP Asia 2024

SIGEP Asia 2024, alongside Restaurant Asia, is designed to offer an immersive experience for industry professionals, featuring a diverse range of exhibits, live demonstrations, insightful seminars, and networking opportunities. Attendees will have the rare opportunity to explore groundbreaking products, technologies, and services that shape the future of food and beverage.

Mrs Ilaria Cicero, CEO of IEG Asia, shared her enthusiasm about the partnership, by saying: “The synergy between IEG Asia and IFBA is a powerful catalyst for promoting excellence and driving innovation in the food and beverage industry. Our collaboration is a testament to our shared commitment towards making a meaningful impact. We are excited to co-create a platform that will inspire our community and drive forward our shared values and goals in the Asian market.”

About the International Food & Beverage Association (IFBA)

Established in 2012 in Singapore, the International Food & Beverage Association (IFBA) stands as a leading advocate for excellence and innovation within the global food and beverage industry. With a rich legacy, IFBA serves as a vital link, connecting professionals across continents and sectors, and bringing together diverse experts from various corners of the food and beverage world. IFBA is dedicated to supporting the growth and advancement of its members by organizing influential events and providing platforms for networking and recognition of achievements within the industry. Its unwavering commitment lies in fostering a strong sense of community and collaboration, driving industry standards through educational initiatives, market insights, and regulatory advocacy, all in support of sustainable practices. Through its active involvement in key industry events and networking platforms, IFBA seeks to inspire new ideas, partnerships, and innovations that push the sector towards future growth and sustainability.

About IEG Asia, part of Italian Exhibition Group:

Following the signing of a Memorandum of Understanding between Italian Exhibition Group (IEG) and the Singapore Tourism Board, IEG has established IEG Asia Pte Ltd in Singapore. This continues IEG’s development plan in Southeast Asia as an entirely owned subsidiary with acquired trade events Restaurant Asia and International Coffee & Tea Asia series, Speciality Food & Drinks Asia, Speciality Coffee & Tea Asia, Food2Go, and the Singapore International Jewelry Expo series.

This extends IEG’s expansion strategy into Southeast Asia, fostering a virtuous circle that will strengthen global businesses and facilitate further expansion.

For further information, please contact:

IFBA Media Relations 

Adelina Barphe | Strategy & Development

Email: adelinabarphe@ifbaworld.com   

IEG Asia Media

Nalini Naidu | Principal Publicist, The Rainmaker | Email: nalini.naidu@therainmaker.com.sg

Chloe Tan | Marketing Communications | Email: chloe@iegasia.com.sg

We invite media, industry professionals, and all passionate about food and beverage’s future to join us for a journey of discovery and innovation at SIGEP Asia, co-located with Restaurant Asia, Speciality Food & Drinks Asia, Speciality Coffee & Tea Asia, and Food2Go Asia2024

 

Check Out More News & Events

2025 Boao Partner Conference

A Key Prelude to the Global Ethnic Culture and Tourism Industry Development Conference Boao, renowned for hosting the annual Boao Forum for Asia, has evolved into a premier international hub for cultural and economic exchange, attracting world leaders and industry...

Exploring China’s Cultural Heritage: IFBA as a Supporting Partner in the Inaugural ASEAN Photography Tour in Youyang

Light of Secret Realm, Glow Towards YOU  [Discover the Hidden Beauty of Youyang Through Your Lens] From April 7–14, 2025, photographers from across ASEAN will explore Youyang’s rich cultural and natural landscapes. This immersive journey will take participants through...

FHA-Food & Beverage 2025: Asia’s Leading F&B Event, Proudly Supported by IFBA!

FHA-Food & Beverage: A Global Stage for Innovation and Industry GrowthThe FHA-Food & Beverage 2025, taking place from April 8–11, 2025, at Singapore Expo, is set to be Asia’s premier international food and beverage gathering. As a Supporting Partner, the...

The Future of F&B: Embracing Healthier Choices – Opportunity or Challenge?

Navigating Nutri-Grade Regulations & Industry InnovationsWith ever-evolving Nutri-Grade regulations, keeping up with sodium, sugar, and fat requirements can be overwhelming for F&B operators. Are you wondering how these changes will impact your menu planning?...

IFBA and SCC Join Forces to Unlock Business Opportunities in Cambodia

IFBA and Singapore Chamber of Commerce in Cambodia Partner to Strengthen Business Growth A New Era of CollaborationThe International Food & Beverage Association (IFBA) and the Singapore Club Cambodia/Singapore Chamber of Commerce in Cambodia (SCC) have officially...

Risk Management Training Workshop for F&B Establishments

Enhancing Workplace Safety & Compliance in the Food and Beverage IndustryThe Food and Beverage Management Association Singapore (FBMA), in collaboration with the Workplace Safety and Health Council (WSHC), is proud to offer a complimentary Risk Management Training...

FBMA Singapore’s 2025 Networking & Celebration Evening

© FBMA SingaporeA Gathering of Industry Leaders Inspiring Growth and Collaboration: Recapping FBMA Singapore’s Annual Lunar New Year Lou Hei Dinner  As the food and beverage industry continues to evolve, traditions remain a vital pillar of connection,...

Celebrating Women’s Entrepreneurial Spirit: IFBA Supports SG-WEN International Women’s Day 2025

Empowering Women Entrepreneurs: A Celebration of Innovation, Growth & CollaborationInternational Women’s Day is more than just a date on the calendar—it is a movement that honors women’s achievements and advocates for greater equity across industries. This year,...

Shima Restaurant Singapore: Miyazaki Anraku Wagyu and Wine Exclusive Indulgence Event

An Unforgettable Culinary Experience at Shima Restaurant: Celebrating Miyazaki Anraku Wagyu and Fine WinesThe International Food and Beverage Association (IFBA) is delighted to highlight the extraordinary Miyazaki Anraku Wagyu Event hosted at Shima Restaurant,...

Launch of the 2025 Global Hotel HAPA® Platinum Awards

Celebrating Excellence in Hospitality and Cultural TourismThe world of hospitality is once again set to shine, as the prestigious HAPA® Awards return in 2024 to honor outstanding achievements in cultural tourism and hospitality. Widely regarded as the 'Oscars' of the...
Translate

Join Our Newsletter

A journey of growth towards hospitality. Join our mailing list for upcoming events, industry news and insightful professional resources.

You have been successfully subscribed!